#BrandingConversation — Part 1

Onuoha UI™
2 min readAug 26, 2022


I shared this sometime in 2017 on my Facebook Profile, and I have repurposed it to be relevant for today.

Reading this should take less than 2.7 minutes. You may want to consider investing the time to do so.

Content from Giphy

I have also published a post on 5 Design niches you can start with; using Canva.

Check it out here — https://m.facebook.com/groups/787328551769341?view=permalink&id=956174524884742

Now, let’s read.

My name is Onuoha UI, and I’m a Graphic Designer and founder of Design with Canva.

Yes, I am a Software Developer and Programmer. Well, I didn’t start out as a Designer in this space. Around 2016 and even as early as 2017, I was still all about coding.

Content from Giphy

However, I noticed a knowledge gap, something many designers didn’t understand, so I decided to pivot and showed up to bridge the gap.

So this is for you, dear DESIGNER.

— Are you a Designer who perfectly knows the various tools of your craft, or are you only satisfied with some self-preferred packages?

— Do you understand what was messed up about your final design and why your next should be better?

— Do you roll out something mediocre yet call it branding?

— You tell the World this is your 80th design, yet it’s so dull?

If it was your first pancake, I got no problems with that.

But then you complain that yellow and white aren’t friends and can’t pair your fonts properly!

Content from Giphy

It is not about colour mixing, my Friend!

Listen up!

My heart bleeds whenever I see the word “Branding” used out of context.

Many are too hyped up about it and, as a result, have become very confused.

Some people think they are Branding Strategists or Brand Designers because they put up a logo out there on some Websites or Blogs or a Facebook and Instagram Page and invite our friends to like them.

I wish that were true, but it’s not.

Content from Giphy

If this conversation is something you’ll like us to continue, follow me here and turn on the notifs so you don’t miss the next #BrandingConversation.

I dab



Onuoha UI™

Christian, Product Designer, F.E Developer, Canva Partner, Technical Writer