Onuoha UI™
3 min readApr 19, 2023

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Why Representation Matters In Product Designing, and How You Can Promote Diversity as a Designer.

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Product design is a field that is constantly evolving, with new innovations and advancements made every day. However, one area that could be foster change quickly is more diversity in the industry.

Photo by Clay Banks on Unsplash

In recent years, there has been a growing awareness of the importance of representation in all areas of life, including product design. So, why does representation matter in product design, and how can designers promote diversity within the industry?

Representation in product design is essential because it allows designers to create products that are inclusive and accessible to everyone.

In addition, designers from diverse backgrounds and experiences bring unique perspectives to the table, which can help identify and address the needs of underrepresented groups.

Photo by Tim Mossholder on Unsplash

For example, a designer from a low-income background may have insights into the needs of people who cannot afford expensive products. In contrast, a designer with a disability may have a better understanding of how to design products that are accessible to all.

When products are designed without considering the needs of diverse users, it can lead to exclusion and harm. For instance, facial recognition software has been criticized for its bias against people of color.

In contrast, voice recognition software must be more accurate for women's voices. But, again, this demonstrates the importance of having a diverse team of designers who can identify and address these issues.

Photo by eniko kis on Unsplash

As a Designer, here are 3 ways you can promote diversity within the industry.

1 - Seek out opportunities to work with diverse teams, including individuals from different races, genders, and socioeconomic backgrounds.

This can help you better understand different perspectives and experiences, which you can apply to your design work.

2 - You can advocate for more inclusive design practices within your organizations.

This can include pushing for user testing with diverse groups, incorporating accessibility features in all products, and implementing hiring practices prioritizing diversity and inclusion.

3 - You can use your skills to create products that address the needs of underrepresented groups.

For instance, you can decide to create a product specifically designed for people with disabilities or a product that addresses the needs of low-income individuals.

This can help to create a more inclusive and accessible world for everyone.

When we look at representation as Product Designers, we see it as an essential part of any industry, and designers have a crucial role in promoting diversity within the industry.

By seeking out diverse teams, advocating for inclusive design practices, and creating products that address the needs of underrepresented groups, you can help to create a more equitable and accessible world for everyone.

Photo by Christina @ wocintechchat.com on Unsplash

How have you been promoting Diversity, let us know in the comments.

I dab.

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Onuoha UI™

Christian, Product Designer, F.E Developer, Canva Partner, Technical Writer